Muccia school project
Interpretation and communication of Chopard’s philosophy and commitment towards an ethical and sustainable extraction of gold. Our task was to reach the kids in a playful way, making them understand this precious message.
The historical maison Chopard is the industry’s leader in sustainability by promoting its commitment, its values and its tradition to preserve the planet. We are responsible for those who come after us and for the legacy we will leave behind. We decided to show this by a thin golden thread, shining brightly, drawing a dreamlike world on the walls, where not only children can get lost.
A world made of flowers, birds, wind, water, green as hope, green as nature.
A room between dream and creativity to teach children and remind us adults of an ethical and sustainable world.
DONOR: Palazzo Tornabuoni
Designing an environment that recalls the splendor, the Italian spirit and the history that reigns in the music room of the Palazzo Tornabuoni in Florence.
The concept is based on the declination of the classical language in an ironic and playful key, thus adapting it to the primary school music room. The aim was to bring back the atmosphere and historical legacy of the Sala delle Muse without mimicking the classical style, but rather using it as a starting point for a new language: on the “picture gallery wall” some of the greatest characters in the history of classical and modern music look down from static white frames; sound-absorbing vinyl coatings transform the wall into an elegant boiserie of an ancient Florentine palace recalling its splendor.
Some shots of the inauguration
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